Vegetables are available to consumers within 12 hours of harvest.
With the advent of processed foods and busy lifestyles, freshness is totally ignored. People are dependent on fortified nutrients and minerals to conform to minimum nutritional standards in their food.
Fresher the produce, more nutritious it is.
This nutrient dense produce is harvested only when it is at the peak of ripeness.
Farm fresh produce look and taste better too.
With so many benefits of eating local and seasonal produce, you are supporting your community and local farmers.